The tourism sector in Bosnia and Herzegovina is one of the few bright spots on the country’s economic radar. Although encouraging, the tourism industry’s performance remains far below potential. This can be attributed to a variety of challenges such as underdevelopment and inadequate management of many tourism sites, insufficient tourism infrastructure and accommodation facilities, weak institutional and business connections within the sector and across sectors, and a still lacking global image of BiH that has not been addressed by an effective country branding and marketing campaign.
The Via Dinarica is a concept which connects seven countries and territories that encompass the Dinaric Alps mountain range: from Slovenia to northern Albania. The heart of this mega trail, similar to the Via Alpina and the Appalachian Trails, is in Bosnia and Herzegovina (BiH), Croatia and Montenegro.
The project is an initiative of USAID and UNDP focusing on the portion of the mountain range in BiH, and it is implemented in cooperation with national partners. It intends to reduce economic, social, and regional disparities in BiH through the promotion of the Via Dinarica as a regional tourism attraction and increase BiH’s standing in the competitive nature-based tourism sphere.
The Via Dinarica is a platform that serves to develop local communities and small businesses in the field of hospitality, service and tourism active on a local, national, and international level, as well as promote agriculture and cultural heritage.